| "We've brought the western concept of convenience to the Eastern discipline of complex spice blending," says Ms. Saini. "Our flavorful authentic recipes can be prepared in 30 minutes or less. Consumers can have all the convenience of restaurant style meals right at home."
Two types of purchasers are targeted for the products: East Indian food lovers and first generation Indo Canadians.
"Our generation of Indo-Canadians is loyal to their roots. They want to eat East Indian food with their families and pass on the traditional tastes and aromas to their kids. But contemporary life is busy and hours at the stove are just not part of the equation. Devya Indian Gourmet is the answer," says Ms. Saini. "The products will satisfy anyone who loves East Indian food on the milder side."
Ms. Saini is a dynamic entrepreneur who loves natural, healthy products. She has been involved in the promotion and marketing of some of the largest consumer packaged goods in Canada in her role as a sales and marketing specialist.
Consumer Connections is working with several distributors to deliver the product to grocery shelves across Canada.
Delight in traditional East Indian cuisine without spending hours at the stove!
Devya Indian Gourmet products are quick, easy and convenient for your family.
Let's have Indian tonight!
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